Writing
Essays, interviews and field notes.
55 articles on marketing, technology, performance, AI and the odd Melbourne Cup.
How to be a better marketer in the AI era
My advice for marketers in the AI era, from a conversation Mattia Santin wrote up — seven things I actually do differently.
New Episode, New Realisations, it's about People.
Apple Vision Pro, iPhones, Zoom, Metaverses. The world of tech is constantly evolving, faster than ever. However, there's nothing quite like sitting down with a...
Customer Video Shoot - RM Williams, Sydney
A day shoot in Sydney, in the offices of RM Williams. I find its always best to keep the conversation natural, rather than scripted, and we gathered some intere...
Perform 2021 - Magic Johnson Interview
Magic Johnson featured as one of the keynote speakers for Dynatrace Perform 2021. With a global audience of 30,000 MC and Host Dave Anderson sat down to talk to...
Dynatrace Go - Marc Randolph
Original CEO and Co-Founder of Netflix joined Dave Anderson for a virtual fireside chat. https://youtu.be/0LoGTmr4s3k
Podcast with Anders Solman-Nielson
During the pandemic I had the chance to sit down with thought leader Anders. You can follow it here, https://thinque.wistia.com/medias/etgl44pzdl or watch below...
Disrupt TV with Ray Wang and Vala Afshar
https://player.vimeo.com/video/489993425 I was invited to chat to evangelist Vala Afshar and tech influencer Ray Wang to chat about technology, AI, customer...
Fox News: How AI can speed up clinical trials
Fox Business interview on how AI software automation can help improve the speed of clinical trial delivery.
How do break down data silos that are hurting your marketing efforts #Builtin
Builtin Boston ran an article on how we, at Dynatrace, remove silos, and work more effectively across teams using our software engineering methodologies.
The Software Intelligence Podcast
As some of you might have seen on LinkedIn, I’ve recently moved back to Australia and spent a couple of weeks in quarantine. However, with time on my hands, I t...
Digital Experiences Matter, Perform 2020 Keynote
Keynote presentation at Dynatrace Perform 2020, with interesting opening!
Every Click - Day 2 Perform 2020
Day 2 at Perform 2020, I opened with this song.
Full-Stack Baby; Opening Perform 2020
At Dynatrace Perform 2020, I opened the event with a parody song of Vanilla Ice, titled Full-Stack Baby. https://www.youtube.com/watch?v=aoD20Ns_2Ss
AIOps: the Future Is Now
Artificial intelligence (AI) as applied to helping manage your IT infrastructure may still feel like a long way off. But it isn’t. This concept, called “AIOps,”...
Orange is better than black. How Orangetheory shifted my mental being.
Power, patience, patience the coach would bellow across the speaker. One more push, you’ve got this. You came to work, let this be the best hour of your day. ...
Digital Experience Matters
All things created equal the only point of difference is digital experience. But as applications and cloud environments become increasingly complex, it's diffic...
Forrester Digital Transformation Summit London 2018
Digital transformation is impossible.
Perform Europe 2018 - The World Needs Software to Work Perfectly
https://youtu.be/skYofFYkvyA
Hello world!
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
There's a voice that keeps on calling me
Ulysses, Ulysses - Soaring through all the galaxies. In search of Earth, flying in to the night. Ulysses, Ulysses - Fighting evil and tyranny, with all his powe...
BBC: WhatsApp offline for several hours
What's app goes down and the world wants to know why.
Dynatrace - AI Problem Resolution and davis
A quick overview of what we are doing with AI at Dynatrace. [youtube https://www.youtube.com/watch?v=HF5lO-nyu8Q&w=560&h=315]
DDOS attack: Why we gave up Friday night and Saturday with our families!
This is the story in sequence of our team giving up their weekend to chase a global story! What a day and what a team. And the best part of this post is the las...
The New World Order - China #1 eCommerce Market
The stats about China’s e-commerce industry continue to make my head spin. We’ve just seen Singles Day 2016 break more records than ever before (US$1 Billion i...
Mashable: After Friday's massive Dyn attack, what should Australians do?
A massive DDOS attack hit, impacting website globally.
SMH: Major Australian websites disrupted in international cyber attack
DDOS attack brings disruption to Australia websites.
BBC: How long will you wait for a shopping website to load?
Feature byline with Nordstrom.
Digital Enterprise Summit - Keynote
[embed]https://www.youtube.com/watch?v=73EEnKiSG8k[/embed]
Sky Business TV – Australian Online Retailers Slower than World Standards
Live interview on Sky Business News discussing Australian Retail Website Performance.
China's ecommerce numbers will blow your mind
China's eCommerce market is set to explode. Recent figures from eMarketer and Business Insider suggest the world's largest eCommerce market, could top $1.5 tri...
Website Performance Content for Marketers
I've been fairly busy in the past year preaching the importance of why Digital Marketers should understand the importance of website performance. Typically thi...
China Website Performance - Best Practice and sharing my own failures
Delivering a successful website performance experience for an audience located inside China is a nightmare. It’s well documented that certain features and funct...
What's your new years tech resolution - flip it?
A new years resolution is a wonderful thing as it allows us to make promises to ourselves we so often don't keep. So instead of making a painful resolution - l...
HO NO NO! How Slow Can We Go? AU vs US Retail Response Times - Quick Video
Each year we bang on about how important response times are to online shopping. It's Xmas afterall. Parties, work deadlines and a list of stuff that needs buy...
BandT: Confused Where Retail’s Heading? Then You Only Need Follow The Millennials!
BandT published a survey that we ran at Dynatrace on the importance of digital performance.
Marketing Mag: How REA Group cracked China’s internet rulebook with Dynatrace
China's web restrictions are fairly well known. What is not known is how to navigate them and deliver a site that works. REA Group is a fantastic company with...
Power Retail: The Fast and Slow of Click Frenzy - Dynatrace
As part of Click Frenzy I tracked the performance of the top retails using Dynatrace Synthetic Monitoring. This article was published to Power Retail Site pe...
Linked In Sales Summit: Star Wars Markesales
This was way too much fun.
BI: Melb Cup: 3 Secs to Make a Tip? Performance Data on Who You Should Bet With.
I'm not a gambler. I make one bet every year and it's on the Melbourne Cup. So for those that want to make a bet today, and don't have time to wait, here's my...
BI: How a Facebook outage can cost a lot of people a lot of money
When Facebook goes down it impacts more than your ability to look at cat videos. I was recently interviewed by Business Insider Australia's Josh Taylor on how ...
Why Website Performance Matters to Marketers
I was asked to present at a meet up for digital marketers on the topic of web performance. [embed]https://www.youtube.com/watch?v=UVCOxrI-Jh0[/embed]
Reward Loyalty not Ballots - AFL Grand Final
I've just participated in the ballot system for this year's AFL Grand Final. Now I wait. To see if : a) my team qualifies and b) I'm lucky. I'm a member of t...
Marketing Mag: Why you shouldn’t always blame your host when your website goes down
Originally it appeared in MarketingMag.com.au and on the CXblog.dyantrace.com but has been reworked for this audience. I wanted to share a story that most of t...
Marketing Mag: Aligning marketing and IT to achieve optimal customer experience
I was offered an opportunity to speak with Michelle Herbison from Marketingmag.com.au about the disconnect between Marketing and IT. This article originally a...
DevOps Marketing in practice - Managing endless workloads and job stress
If you are like me, you are struggling to keep up in a constantly connected world where we must do more, do it faster, and do it better. I was starting to feel ...
Top Web and App Performance Stories
Here is the list of my favourite application performance stories that our team at Dynatrace locally has been busy creating. Spark - achieved 20% improvement i...
Power Retail: Retailers Need To Be Prepared For A Sales Rush
Can your website perform well under pressure? Research into brands participating in Click Frenzy showed Australian retailers fare well for endurance, but not so...
Power Retail: Facebook Outage Cripples Retailers’ Load Times - Dynatrace
Facebook had a small outage and the impact of the social media giant going down affects more than just your ability to watch cat videos. See article on Power R...
5 Reasons Marketers Must Focus on Load Times in 2015
I market software that is incredibly powerful but at it's simplest it can tell you if: Your website (or app) is loading or available How quickly (or slowly) ...
Are the betting agencies ready for the Melbourne cup?
8 days to go...and the there are some shaky looking betting agencies leading into the most important day of the year!
e27: Why application performance monitoring is important
Mobile web adoption is growing at an unprecedented rate. Nearly a quarter of all media consumption is happening on a mobile device globally. And with mobile app...
More More More vs Now Now Now
[embed]https://www.youtube.com/watch?v=BHZb7wto7RY[/embed] This is the presentation I gave to #realbigthings Marketing audience on the importance of load tim...
Social Media has a bad name, but a heart of gold
I've just returned from an insightful lunch and presentation with @GordonMakryllos held by kinship digital. The topic of conversation was why CXO's need to emb...
Sorry brand police - there's a warrant on stock images
Why do our consumer marketers get to have all the fun, and us B2B marketers are stuck with stock images that make you wish you did an accounting degree? Market...
Australia’s Attitude toward Website and Application Monitoring – she’ll be right mate
I recently attended the Online Retailer Conference in Sydney, and I couldn’t resist the temptation to survey the audience. I recalled a conversation I had with ...