China's ecommerce numbers will blow your mind

China's eCommerce market is set to explode.  Recent figures from eMarketer and Business Insider suggest the world's largest eCommerce market, could top $1.5 trillion (USD) by 2018. To put this into perspective here is how China's eCommerce market stacks up against the US. [caption id="attachment_217" align="alignnone" width="592"] Annual Revenue in Billions[/caption] [caption id="attachment_218" align="alignnone" width="595"] Online Revenue in Billions[/caption] It's no wonder global eCommerce retailers are scrambling to get a piece of China's phenomenal market size. Delivering a successful web experience is extremely complex given China's unique internet rules.   The sheer volume of companies that are getting it wrong in China is vast, and highlights a complete lack of understanding by western companies. Myself included!

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Sources: https://www.internetretailer.com/2015/02/17/us-annual-e-retail-sales-surpass-300-billion-first-ti http://www.emarketer.com/Article/Ecommerce-Drives-Retail-Sales-Growth-China/1013028 http://www.businessspectator.com.au/article/2016/3/25/china/chinas-dramatic-shift-digital-economy