01
Flagship · 30–45 min
The Marketing Team That Ships Code
Five marketers, production access, one hundred and eight pull requests merged to production. Almost nobody in marketing can say that.
Plenty of people talk about AI in marketing. Very few marketing organisations write and merge their own code. This is what happened when mine did — but the part worth stealing is underneath it. We did not build a content pipeline, we built an evidence layer: thirteen systems of record wired into the working session, so nothing gets made until the real numbers have been fetched and frozen. Every output format is a renderer hanging off that. Same spine, whether what comes out is a landing page, a press release, a competitor audit or a narrated ninety-second video.
A room leaves with
- Why the source of truth is the product, and the artefact is close to free
- What changes when the person with the idea can also publish it
- How one grounded dataset renders as text, web, video and audio
- Where the bottleneck moves once production stops being the constraint
For CMOs and marketing leaders
Fits: UNBOUND · MAICON · Drive · Mumbrella360







