The stats about China’s e-commerce industry continue to make my head spin.
We’ve just seen Singles Day 2016 break more records than ever before (US$1 Billion in 5 mins) and China is now sitting comfortably as the largest retail e-commerce market in the world:
- Total sales this year will exceed US$899 Billion
- This figure makes up nearly half of all global online retail sales
E-commerce sales in China are expected to grow 20% year on year until 2020
- China’s online retail shoppers are young, highly educated and very willing to spend, according to new research. They’re also a lot younger than the typical US shopper and are twice as likely to use their mobile phone to research or carry out purchases.
As the cross-border retail phenomenon grows rapidly, the need for global site performance strategies takes hold.
Think globally; act locally
This year, in the lead up to Singles Day, Dynatrace analysed the performance of 20+ luxury, mid-level and marketplace retail sites – both foreign and local ones. We looked at them purely from the perspective of the Chinese consumer.
You can read more in-depth analysis of what we found out here at Computer Business Review and International Business Times.
To surmise at a high level, Chinese retailers have set a fast DOM interactive pace for international retailers as of today.
Diving a little deeper into the ‘why’, we can see that the best performing sites are kept simple and stripped back. Less complexity clearly poses less performance risk in China.
What are my top tips for maintaining a great digital experience?
Check out the full blog post: http://apmblog.dynatrace.com/2016/11/17/new-world-order-china-1-largest-e-commerce-market/
Download the infographic: http://apmblog.dynatrace.com/wp-content/uploads/2016/11/SinglesDay_infographic.pdf?cd99e7
Read how I manage my own digital experience of our dynatrace.com website in China: http://apmblog.dynatrace.com/2016/03/16/part-1-website-performance-in-china-uncovering-a-problem-using-synthetic-monitoring-2/
Read how REA Group Navigated the complex digital environment with Dynatrace https://info.dynatrace.com/apm_dtm_all_16q2_wp_rea_group_en_fulfillment.html
If you want to learn more on how to manage digital experience let me know. Or read more here.
Dave Anderson